With no physical stores to visit, communicating your values to a wider audience requires bold statements.
Working freelance as part of the Ocado creative team, I created the illustrations for the Ocado truck trailer straight from digital to press.
First version (below) is based on a busy street. Working with the design team at Ocado, we took a large number of photos and stitched them all together to create a real street on the side of the truck.
Second version (above) is based on containers on a virtual shelf. Each one illustrated from scratch.